This was an interior integration project I completed for YRC Freight. The internal marketing department was asked to update and refresh their building by adding brand graphics throughout, for an upcoming event.

My role was to work closely with the Marketing Director at YRC Freight to solve the project initiative. After kickoff, I presented concepts that showed how imagery, color and typography could be integrated throughout the building to help bring the brand to life. I led the project, from concept through execution, working with the internal marketing team to stay on budget and meet deadlines. I created initial concepts, executed all design and worked with an outside vendor to produce and install the displays. Signage and wall graphics were added to a new Hall of Fame area, a territory map and awards display were added to the front lobby and other signage and wall graphics were added as well.